my work

check out the interactive demos!

Reimagining Affirm for Gen Z

Business Situation

Affirm was losing ground with Gen Z to competitors offering more relevant digital experiences and stronger loyalty features.

Solution

Redesigned the app experience around Gen Z preferences, incorporating desired loyalty features while increasing visibility of underused offerings such as the Affirm Card.

Affirm mobile app redesign previewView interactive prototype ↗

Creating a More Personal Reuters Experience

Business Situation

Reuters needed a more engaging app experience to drive repeat opens, reduce subscriber churn, and increase subscription conversion.

Solution

Designed a personalized, interactive onboarding flow that built early user buy-in by introducing key app features through a visually engaging experience.

Reuters mobile app onboarding previewView interactive prototype ↗

Making ClassPass Work for Gen Z

Business Situation

ClassPass wanted to strengthen adoption among Gen Z, a demographic with relatively low engagement on the platform.

Solution

Identified and designed features aligned with younger users’ routines, including calendar integration, to make classes easier to plan, increase participation, and strengthen perceived value and retention.

ClassPass mobile app recommendations previewView interactive prototype ↗